Why You Should Sell Cruises - Brownell Hosting

Why You Should Sell Cruises

Brownell’s Vice President of Talent Development Kerry Dyer shares how selling cruises can grow your travel business. 

Are you on board with selling cruises? If not, you should be. You can seriously grow your business, save time, and have happy clients – a win-win-win! We share more about why you should sell cruises below.

Higher margins

Ready for some stats? Research shows that, on average, travelers spend more per person on a cruise than on an FIT. And according to a 2018 CLIA report, 83% of advisors anticipate higher spending from clients in the future. Combined with higher commissions from cruise lines, advisors actualize 70-108% higher revenue from cruise bookings than FITs.

Fewer Planning Hours

You don’t just make more money selling cruises – you can also save time. With an FIT, you can spend hours piecing together multiple hotel stays, transfers, dining reservations, and tours. A cruise booking has much fewer parts so it won’t necessarily take as long to create an incredible trip.

Beyond the Big Boat

If you’re thinking cruising only applies to clients who want a traditional cruise experience with 4000+ other people, think again. The cruising industry has changed and grown tremendously, and just about every traveler can find a cruise that fits their preferences and style. There are now luxury yachts, expedition cruises to some of the most remote destinations in the world, river cruises in the world’s top rivers, and more.

A rendering of the new yacht in the Ritz-Carlton Yacht Collection

On-Trend Experiences

Cruise lines have taken the traveler experience to a new level. On board, the service, wellness, accommodations, and the cuisine (hello, Thomas Keller!) will have your clients wishing for a few more days at sea. Off the ship, travelers can visit remote ports, especially when traveling on smaller ships. And partnerships, like Lindblad’s with National Geographic and Seabourn’s with UNESCO, make cruising an enriching experience.

Client Satisfaction

Selling cruises is sounding better and better to you now, isn’t it? Good news: it also sounds good to your clients! Luxury cruise lines have the highest guest satisfaction scores, and happy clients share their experience with friends, which means more referrals for you! Plus, nearly 9 out of 10 luxury cruisers rebook and repeat.

Learn more about growing your business with Brownell Hosting here.


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Freedom to sell with quick support

“The hosting program allows me freedom to do my work. I always receive an answer quickly on any of my numerous questions!”

Marion Harbison, Chattanooga, TN

Team Marketing is tops

“I love all of the creative marketing help. The very most helpful thing was when they prepped me for my interview with Travel Agent Central. Their guidance on that was so spectacular, and I genuinely feel as though I could not have handled that without them. Team Marketing is a very important part of my plans to grow my business, and I always feel very supported.”

Kristen Meckem, Bend, OR

The sky is the limit here!

“Brownell Hosting is the gold standard in host agency programs. From the onboard training to the day-to-day support, the hosting team offers best practice strategies and industry insight to ensure I stand apart in the marketplace. Even as a home-based advisor, I feel incredibly connected with not just the hosting team but the entire Brownell Family. There is a collaborative and supportive environment among the advisors which truly gives me an advantage in designing client travel experiences. I am so proud to be affiliated with such a prestigious agency. The sky is the limit here!”

Irene Quisenberry, Tampa, FL

I have reached goals beyond my expectations

“I wanted to convert my love for travel, marketing skills, client service skills, and technology background into a career. Fortunately, Brownell’s mentoring program allowed me to do just that and allowed me to reach goals that were beyond my expectations. An unexpected bonus of joining Brownell has been becoming part of an organization where each part of the team is truly supportive of my efforts and is interested in my ongoing success. Brownell’s methods and techniques serve as a daily inspiration.”

Linda Terrill, Atlanta, GA

We could not do this without you!

“The Mentoring Program gave us the chance and the training to start a business AND the continued support to grow that businesss. We could not do this without you!”

King & Whitson, Chattanooga, TN & Washington, VA Washington, VA