Brownell’s Director of Talent Development Kerry Dyer shares how selling cruises can grow your travel business.
Are you on board with selling cruises? If not, you should be. You can seriously grow your business, save time, and have happy clients – a win-win-win! We share more about why you should sell cruises below.
Ready for some stats? Research shows that, on average, travelers spend more per person on a cruise than on an FIT. And according to a 2018 CLIA report, 83% of advisors anticipate higher spending from clients in the future. Combined with higher commissions from cruise lines, advisors actualize 70-108% higher revenue from cruise bookings than FITs.
Fewer Planning Hours
You don’t just make more money selling cruises – you can also save time. With an FIT, you can spend hours piecing together multiple hotel stays, transfers, dining reservations, and tours. A cruise booking has much fewer parts so it won’t necessarily take as long to create an incredible trip.
Beyond the Big Boat
If you’re thinking cruising only applies to clients who want a traditional cruise experience with 4000+ other people, think again. The cruising industry has changed and grown tremendously, and just about every traveler can find a cruise that fits their preferences and style. There are now luxury yachts, expedition cruises to some of the most remote destinations in the world, river cruises in the world’s top rivers, and more.
Cruise lines have taken the traveler experience to a new level. On board, the service, wellness, accommodations, and the cuisine (hello, Thomas Keller!) will have your clients wishing for a few more days at sea. Off the ship, travelers can visit remote ports, especially when traveling on smaller ships. And partnerships, like Lindblad’s with National Geographic and Seabourn’s with UNESCO, make cruising an enriching experience.
Selling cruises is sounding better and better to you now, isn’t it? Good news: it also sounds good to your clients! Luxury cruise lines have the highest guest satisfaction scores, and happy clients share their experience with friends, which means more referrals for you! Plus, nearly 9 out of 10 luxury cruisers rebook and repeat.