You have “un-booked” virtually every trip on your departure list. You have reviewed and revised your Terms & Conditions until your eyes have crossed. You could write a best seller on travel insurance. And if you have to answer “do you know when I am going to get my refund?” one more time you may scream. So now what?
Now, you “create the future.” While we all wish we could get our hands on a COVID-crystal ball, unfortunately they are sold out on etsy. So, if you can’t predict the future, create it! The world slowing to glacial pace has given you a gift – the gift of time. Use it wisely to prepare for the return of travel post COVID by creating your ideal business.
Look at your client list with fresh eyes
Rank them by joy, not by spend. Focus your reach-outs and soft marketing on those clients. It will be effortless and the returns greater.
Slim down your suppliers
Review the suppliers you have worked with in the last 1-2 years and rank them by trust and transparency. Nurture those relationships now. They will be your go-to partners for effectively and efficiently navigating any challenges that come with the return of travel post COVID.
Refresh your website
If your web copy is the same post-COVID as it was pre-COVID, you will not inspire confidence in prospective clients.
Focus on “F” words
Flexibility and fluidity should be the basis of every trip design and every client conversation. Clients (and you!) should realize that even the most carefully laid plans must be flexible and that restrictions and challenges will continue to be fluid.
Establish creative collaborations to expand your reach and influence on social media. Team up with brands or business owners that you respect. Consider Instagram takeovers, joint giveaways, guest blogging, or shared social projects.
Write a job description
Not for you, silly, for a new travel coordinator to help you have your most successful year on record. Think about the skills you lack, the tasks you dread, and the things you typically don’t have time to accomplish. There is a person out there that has complementary skills and finds joy in the tasks that bring you down.
Rewrite your business plan
Imagine you are just launching your travel business. What would you do differently? What marketing or sales efforts would you double-down on? Commit your plan to paper.
Make no mistake, travel will come roaring back, and luxury travelers will lead the way. Besides being a gift, this time to prepare for the return of travel is a privilege. You can be very proud of your role in restarting the travel industry and the economic impact it has on the world.