Best Practices of a Successful Travel Advisor | Brownell Hosting

Best Practices of a Successful Travel Advisor

Successful Travel AdvisorThere are people who book travel for others, and then there are Travel Advisors. While the former may simply book a flight and make a hotel reservation, Travel Advisors craft custom, unique travel experiences that the client couldn’t get on their own. Whether it is a private dinner in the Sistine Chapel or a bespoke safari though private game reserves in Africa, these journeys stand miles apart from a typical vacation. As a result, clients value their Advisor’s expertise and connections, and book their travel through them again and again. But what is it that makes these Advisors stand out from the rest? We’ve rounded up a list of best practices of a successful Travel Advisor that you can adopt to transform your business.

Find your Niche

Focus on an area of travel rather than try to be a jack of all trades. Clients turn to you for your expert advice, so finding your niche allows you to develop a deeper knowledge that will benefit them. For example, Brownell Independent Advisor Linda Allen specializes in cruises. Through her razor sharp focus, she has made herself known as the expert on all things cruising and has been featured in several publications, including Conde Nast Traveler.

Get Out There

Not all clients will come to you. Look for ways to find and network with potential clients in your city, whether it be joining social clubs, participating in community events, or speaking at garden clubs. You can also reach a larger audience thanks to the internet! Set up a website, blog, and social media pages, but be sure to keep them regularly updated.

Be Available

In this age of instant gratification, people want (and expect) timely responses, therefore, make sure you are available to your clients. Your 9 to 5 schedule may not work for someone who lives in a different time zone, so flexibility is key. Forward your email to you smart phone so that you can respond promptly even when you are not at your desk. If you are going to be out of pocket for an extended amount of time, be sure to set up an out of office message that includes another person of contact.

Create an Experience

Clients, especially VIP clients, expect more than a cookie cutter travel experience. Take time to get to know their unique needs and wants so that you can craft an extraordinary travel experience. At Brownell, the first step of the Discover More process is the Discovery phase, where the Advisor and client talk through the client’s vision for the trip. The Advisor can learn about their preferences, previous experience, and personal needs and use that knowledge to plan a trip the client will love.

Stay in Touch

After finalizing reservations, it is so important to maintain contact with the client. Studies show that the most excitement during the travel process comes during the time leading up to the trip. Sending something special or contacting your client keeps them engaged and excited about the trip.

On the flip side, once the client returns it is also important to stay in touch. In addition to reliving the experience during a post-trip interview, keep in contact with your clients throughout the year with marketing. Newsletters, e-blasts, and direct mail keep you on the radar of your client. (And in the Brownell Hosting program, Advisors have access to the in-house marketing team—talk about a perk!)

Always Be a Student

With renovations, management shifts, and new builds constantly taking place, it is vital that you never stop learning. Keep in contact with travel suppliers, and take time to visit the destinations in which you specialize. The Brownell Hosting Program offers Advisors continuous training through Virtuoso webinars and training tours as well as exclusive Educational trips and the annual Company Meeting.

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Testimonials

The sky is the limit here!

“Brownell Hosting is the gold standard in host agency programs. From the onboard training to the day-to-day support, the hosting team offers best practice strategies and industry insight to ensure I stand apart in the marketplace. Even as a home-based advisor, I feel incredibly connected with not just the hosting team but the entire Brownell Family. There is a collaborative and supportive environment among the advisors which truly gives me an advantage in designing client travel experiences. I am so proud to be affiliated with such a prestigious agency. The sky is the limit here!”

Irene Quisenberry, Tampa, FL

I'm inspired to set new goals

“Brownell Academy is my chance to step away from the daily office routine and immerse myself in the world of travel. Having uninterrupted quality time with other advisors and vendors not only builds camaraderie, but inspires me to set new goals. I come back to my office not only rejuvenated, but also with specific actions I can immediately implement to improve my business & provide better service to my clients.”

Suzette Mack, San Jose, CA

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“The Mentoring Program gave us the chance and the training to start a business AND the continued support to grow that businesss. We could not do this without you!”

King & Whitson, Chattanooga, TN & Washington, VA Washington, VA

My clients are spoiled because I am part of Brownell

“I found my family when I found Brownell. Just having their name behind me brings enthusiastic greetings (and sometimes hugs) from hoteliers, and suppliers when I first meet a new partner. The support and values are truly outstanding and I couldn’t imagine being with another host agency. My clients are spoiled because I am part of Brownell.”

 

Catherine Parkin, Denver, CO

Freedom to sell with quick support

“The hosting program allows me freedom to do my work. I always receive an answer quickly on any of my numerous questions!”

Marion Harbison, Chattanooga, TN

Responses from people who KNOW

“My favorite part of Travel Tribe is getting instantaneous responses from those who KNOW.”

Kelly Millington, Fairfield, CT

Team Marketing is tops

“I love all of the creative marketing help. The very most helpful thing was when they prepped me for my interview with Travel Agent Central. Their guidance on that was so spectacular, and I genuinely feel as though I could not have handled that without them. Team Marketing is a very important part of my plans to grow my business, and I always feel very supported.”

Kristen Meckem, Bend, OR

I count my lucky stars that I work with Brownell

“There is no agency better than Brownell! Our Hosting Team is there to hold our hands through the good and the bad. What a huge support group we have! I count my lucky stars every day that I am fortunate to be working for Brownell. The hosting staff is such a comforting and hands on team. They are positive reinforcements of acknowledging when we excel and encourage us to grow our business by having the opportunities to travel and experience the wonderful hotels and resorts we sell worldwide.”

Caroline Wallace, Richmond, VA

I have reached goals beyond my expectations

“I wanted to convert my love for travel, marketing skills, client service skills, and technology background into a career. Fortunately, Brownell’s mentoring program allowed me to do just that and allowed me to reach goals that were beyond my expectations. An unexpected bonus of joining Brownell has been becoming part of an organization where each part of the team is truly supportive of my efforts and is interested in my ongoing success. Brownell’s methods and techniques serve as a daily inspiration.”

Linda Terrill, Atlanta, GA

Brownell is constantly evolving

“The 3 best things about Brownell hosting are (1.) Brownell, the organization. (.2) Brownell is contstantly evolving in a positive direction, and (3.)  I always feel like I have exactly what I need to run a successful business. “

Kelly Millington, Fairfield, CT

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