So you have decided to get the best job in the world: a travel advisor! As an advisor, you can channel your passion for travel into helping people plan exceptional experiences. But there’s one big hurdle: how do you reach those people? You have your local network to tap into, but successful advisors have an extensive client list of people they didn’t previously know.
The answer is marketing! From branding your company to developing a web and social media presence to crafting newsletters and press releases, marketing can help your business reach new heights. If you are in the Brownell Hosting Program, you have access to the Marketing Team. Our in-house full service marketing firm helps advisors in countless ways. Their services include:
The Marketing Team will guide you through developing your unique branding that will set your company apart from the rest. Our amazing in-house graphic designer can create a custom logo that will go on your collateral. You can also use the internationally recognized Brownell brand alongside your own.
You will have your own page on the Brownell website that highlights your destination specialties, travel history, trip photos, and more. Potential clients can contact you through your microsite, and it can link to your personal website, driving web traffic right to you!
As a Brownell Independent Advisor, you have the opportunity to participate in our free e-marketing program. Your clients can receive special travel offers and Brownell-exclusive discounts straight to their inbox. All you have to do is say yes!
Virtuoso Marketing Plan
The Virtuoso Marketing Plan is the industry’s best direct mail program that sends travel publications personalized with your brand to your clients. Proven to increase advisors’ sales, this plan is not only professional but also cost effective.
The Brownell Marketing Team will help you write and design custom collateral for your business. Press releases, advertisements, client gift cards, client night invitations—you name it, they have you covered!
You can also get help with the newest frontier of marketing: social media. Our in-house social media assistant will guide you through setting up pages on whichever platforms you need. You will also get the latest tips and tricks for using social media to your advantage.
With a deep understanding of the travel industry, the Marketing Team is here for you and your business. You won’t have to worry about outsourcing your projects to an expensive marketing company that has little to no experience in your field of work.