So you’ve decided to become a travel advisor. You’ll need to find a host agency (here’s why), secure a client base, and create your brand. While you can do the first two on your own, creating your own brand is no easy feat. From a logo to tagline to collateral — business cards, letterhead, stationery, the works — you’ll have to outsource this step. Hiring an advertising or marketing firm to brand your business is very expensive. But unlike almost all other host agencies, Brownell has our very in-house graphic designer to help you with all your creative needs for a fraction of the cost: Brandi Sides!
You can’t get branding without Brandi – literally!
Brandi doesn’t just dabble in graphic design — she lives and breathes it. Armed with a degree in graphic design (and ceramics!) from the University of Alabama at Birmingham, Brandi uses extensive experience in design in her role as Brownell’s Creative Services Coordinator. She works closely with each advisor to understand how they imagine their brand to be (much like our DISCOVER MORE process with clients) and then turns that vision into a reality.
Before you build your website, send announcements to potential clients about your business, or even get business cards, you must have a logo. Brandi dedicates time to understand you and your unique style and then collaborates with you to design a logo. It starts with a sketch, then begins to come to life via the Wacom tablet (a handy tool graphic designers use to bring drawings to life on a computer screen). Next, she adds color, dimension, and tagline before sending you a few options. Whether its 5 days or 5 months, Brandi will spend as long as it takes to design a logo that you love.
Once it’s finalized, she sends you all the files and formats you could possibly need to get your business started.
Custom Collateral at Your Fingertips
Now that you have a logo, Brandi can design just about anything you need. Business cards, stationery, letterhead, and envelopes are the standard starting point, but she can do so much more. The marketing team works together to come up with copy and design for presentations, announcements cards, blog posts…you name it!
The Brownell Advantage
What truly sets Brandi apart from any graphic designer you could hire, is her experience in the travel industry. She’s seen hundreds of travel agency logos, announcement cards, etc, and has a deep understanding of what works (and doesn’t work!) in the industry. She stays on top of industry and design trends. She will help you develop custom material that is unique to you and your brand and fits the industry!