Hosting Program History

The Brownell Hosting Program history begins in 1978 and continues to develop today – become a part of this incredible program by contacting us today!

1978Rebecca Willson opened a new travel agency in Cleveland, Tennessee named Personal Travel Consultants. Two years later, PTC was invited to join Allied Travel International as a shareholder/owner.

1988 – Allied Travel International was sold to the Upchurch family in Ft. Worth, TX and became known as Allied Percival International (API), before later being re-branded Virtuoso.

1988 – PTC began “hosting” some former employees who wanted to work from home and continue selling travel. This formed the basis of a whole new business model, and PTC became the first Virtuoso member to operate as a full time host agency.

2003 – PTC and Sterling Travel, Atlanta’s leading Virtuoso agency merged and the PTC hosting program was relocated from Tennessee to be headquartered in Atlanta. Rebecca remained and served as the CEO of the newly merged entity.

2004 – Sterling Travel was sold to Brownell Travel, the oldest travel agency in the United States.

2005 – Brownell hosts our first company-wide meeting of Independent Contractors, inside travel advisors, staff, and key vendor partners.

2006 – The Brownell Mentoring Program was established.

2008 – Hosting program operations moved from the Atlanta location to Brownell headquarters in Birmingham, AL. Today, Brownell has offices in Birmingham, Atlanta and Mobile.

2012 – Brownell celebrated its 125th Anniversary.

Present – Brownell continues to serve as a thought leader in Virtuoso and the travel industry – pushing advances in technology, consumer perception of travel advisors and recruiting tomorrow’s talent to the industry.